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Major brands are cautiously returning to X, previously Twitter, driven by fear of public backlash and potential legal repercussions from Elon Musk. While ad spending is slowly recovering, it remains significantly lower than pre-2022 levels, with some companies like American Express cutting their budgets by 80%. The platform's advertising landscape is shifting, with smaller brands filling the void left by larger advertisers amid ongoing legal pressures and political influences.
Ruben Schreurs
People
The information provided herein is generated by experimental artificial intelligence and is for informational purposes only.
big brands cautiously return to x amid legal and political pressures
United States Dollar
Pinterest, Inc.
AMERICAN EXPRESS
Unilever PLC
Shell plc
Nestlé S.A.
USA
Elon Musk
Lou Paskalis
Ruben Schreurs
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12:54 30.03.2025
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